12 Months to $1 Million

I mean if Folgers—objectively crappy coffee—can continue to be a billion-dollar brand, then there is opportunity for you, too. (Location 624)

Chances are you’ve eaten an RXBAR, or a Clif Bar, or a Quest bar, even if you aren’t a CrossFit athlete or a bodybuilder. And that, again, is the difference between brands and products. Products appeal to one person at one time. But a brand appeals to a group of people first, and then gets adopted by everyone else. Products make a little bit of money for a short amount of time. Brands get acquired for millions of dollars. (Location 663)

To start, you just need to define your audience, launch one product, get it to twenty-five sales per day, and then repeat until you have a million-dollar business. (Location 688)

Right now, I’m working on a new food company. The project is a blast, and it’s either going to be the most successful thing I’ve ever done, or the best time I’ll ever have on a failure. Either way, the project is enjoyable, and that’s a worthy goal. Make sure you’re enjoying the ride you’re on, or I can guarantee you’ll burn out. (Location 939)

It’s not about the money. It is who you become through the pursuit that ultimately makes this all worth it. (Location 964)

The truth is that ninety percent of the battle is getting your head right and just pushing through all the obstacles, no matter what. You have to make it your mission to find a way.” (Location 1343)