Ads Don’t Work That Way | Melting Asphalt

Let's call this alternate mechanism cultural imprinting, for reasons that I hope will become clear. It's closely related to, but importantly distinct from, emotional inception. And my thesis today is that the effect of cultural imprinting is far larger than the effect of emotional inception (if such a thing even exists at all). Cultural imprinting is the mechanism whereby an ad, rather than trying to change our minds individually, instead changes the landscape of cultural meanings (View Highlight)