Behind the Cloud

Whether or not you engage a PR firm, always ask yourself, “What’s my message?” Position yourself either as the leader or against the leader in your industry. (Location 632)

Play #23: Reporters Are Writers; Tell Them a Story (Location 846)

At any company, the marketing department and sales department must be best friends. It’s necessary to play together, partner together, and ultimately succeed together. (Location 1286)