Chip Heath, Dan Heath
Decisive
the first villain of decision making, narrow framing, which is the tendency to define our choices too narrowly, to see them in binary terms. (Location 164)
“Confirmation bias is probably the single biggest problem in business, because even the most sophisticated people get it wrong. People go out and they’re collecting the data, and they don’t realize they’re cooking the books. (Location 194)
This brings us to the third villain of decision making: short-term emotion. (Location 250)
the fourth villain of decision making is overconfidence. People think they know more than they do about how the future will unfold. (Location 274)
The psychologist Roy Baumeister draws an analogy to driving—in our cars, we may spend 95% of our time going straight, but it’s the turns that determine where we (Location 461)
end up. (Location 462)
