Buildtree - Build The Unthinkable
Helping mmERCH Build a Unique Phygital Fashion Collection
mmERCH collaborated with Buildtree to launch a unique collection of phygital hoodies, combining generative art and blockchain technology. The project was a huge success, with all 960 hoodies selling out in just three days, showcasing the potential of Web3 technology in revolutionizing the fashion industry towards sustainability and end-user empowerment. Buildtree provided smart contract technology and a dynamic Web3 platform for mmERCH, enabling a seamless and engaging user experience throughout the entire purchasing process.
According to Earth.org, 92 million tons of clothes are dumped in landfills yearly. With the rise of fast fashion, that number is expected to reach 134 million tons by 2030. This waste is caused by the overproduction of clotheslines. Since manufacturers don’t know how much of any given collection will sell, they usually produce far too much and throw away whatever has not been sold (View Highlight)
mmERCH based its whole campaign on entirely organic content and a community-fostering approach without investing in traditional social ads or Google Ads. This strategy aligns with a new trend showing that social advertising is becoming increasingly expensive and generally achieves fewer conversions. (View Highlight)