Insanely Simple

A smaller group offers the most efficient way to succeed—assuming that it also has the smarts. (Promise you’ll never forget that part.) (Location 599)

He wouldn’t allow anyone to see the agency’s creative ideas before he did. He didn’t want anyone, even the VP of marketing, to filter the work before he had a chance to view it. “I don’t want someone guessing what I’m going to like or not like,” Steve explained on more than one occasion. “Maybe I’ll see a spark in there that nobody else sees.” (Location 682)

“Put Color in the Final Cut Studio box. We sell one product. Period.” There was a beat of silence as the group absorbed that. “What next?” he said. Jan, bless her little heart, felt it was important for Steve to understand why they had done this. She explained that she’d promised the CFO that the software group would create a special edition so it could track and justify the cost of acquiring Color. “Looks like you made a big mistake,” (Location 2227)

Take Advice, Not Orders (Location 3032)