Jony Ive

“When we took it to the engineers they came up with thirty-eight reasons they couldn’t do it,” Jobs recalled. “And I said, ‘No, no, we’re doing this.’ And they said, ‘Well, why?’ And I said, ‘Because I’m the CEO, and I think it can be done.’ And so they kind of grudgingly did it.” (Location 1968)

Often, Jony’s team makes hundreds of models, just like Jony did in college. (Location 2480)

One strips away everything that isn’t necessary; (Location 3960)