Nobody Wants to Read Your Sh*t

Nobody wants to read your shit. What’s the answer? 1) Streamline your message. Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2) Make its expression fun. Or sexy or interesting or scary or informative. Make it so compelling that a person would have to be crazy NOT to read it. 3) Apply that to all forms of writing or art or commerce. (Location 176)

Have you reckoned the two principles in these first few pages? 1) Nobody wants to read your shit. 2) If you want to write and be recognized, you have to do it yourself. From these twain, all else proceeds. (Location 242)