Author
Aaron Ross, Marylou Tyler
Full Title
Predictable Revenue
Last Highlighted
February 28, 2017
Last Synced
October 27, 2025
Category
Books
Highlights
2
Document Notes
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Summary
Scheduling via email is a huge time waster. Always work to schedule your next step while you’re on the phone. (Location 902)
Behavioral Engagement: Visit any webpage or open any email: +1 Watch demos: +5 each Register for webinar: +5 Attend webinar: +5 Download thought leadership: +5 Download Marketo reviews: +12 More than 8 pages in one visit: +7 Visit website 2x in one week: +8 Search for “Marketo”: +15 Visit pricing pages: +5 Visit careers pages: -10 (I especially love this one!) No Activity in One Month: Score >30: -15 points Score 0 to 30: -5 points (Location 1600)
