The Power of Habit

drug addicts and a high school dropout who (Location 2073)

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dozens of employees and tens of thousands of dollars in revenue each month? (Location 2074)

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He had sought to calculate the exact amount of beer he needed to drink in order to work up the confidence to talk to women at parties, but not so much that he would make a fool of himself. (That particular study never seemed to come out right.) (Location 2833)

A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement’s leaders give participants new habits that create a fresh sense of identity and a feeling of ownership. (Location 3343)