Trust Me, I'm Lying

It’s a simple illusion: Create the perception that the meme already exists and all the reporter (or the music supervisor or celebrity stylist) is doing is popularizing it. They rarely bother to look past the first impressions. (Location 426)

In other words, an employee making $60,000 a year needs to produce 1.8 million pageviews a month, every month, or they’re out.4 This is no easy task. (Location 713)