Tweets From 𝚃𝚛𝚞𝚗𝚐 𝙿𝚑𝚊𝚗

Up to the 1990s, raw salmon sushi was not eaten in Japan. What changed? Norway went on a 10-year marketing campaign to sell Atlantic salmon in the East Asian country. And the plan worked. Here’s a story 🧵

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Note: interesting example of marketing actually creating demand, there are plenty more might be worth thinking of modulating my anti advertising stance also now that tesla is going it maybe hte more nuanced approach is to try and do without first to see if its' real