Si Ying Thian
US Expansion Fuelled by Demand for ‘Natural Solutions’ and Consumer Receptivity – HK’s TCM Supplements Brand
Hong Kong-based NOOCI has launched in United States first through its website and an online distribution platform and is expanding offline via its practitioner’s programme – with over 100 practitioners across the country signed up thus far.
*“The US market is a very mature market in terms of people looking for more natural solutions and supplements. Through COVID-19, they understand it’s not about quick fixes and they’re willing to invest more on the foundational aspects of good health and make a change in their lifestyles.* “Looking at [consumer] acceptance, the target US consumers understand the different modalities of TCM, like acupuncture and guasha. TCM herbs are probably less known and harder to access, due to the lack of transparency [around conventional TCM], so we hope to be at the forefront to unlock this for them.” (View Highlight)
“NOOCI is very east-meets-west positioning. While we draw ancient wisdom and some of the classical formulations of these herbs, we also look at modern science to see how we can update these formulations.” (View Highlight)