Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Value Proposition Design
Best Practices for Mapping Jobs, Pains, and Gains (Location 22720)
Listing jobs, pains, and gains with your value proposition in mind. (Location 22720)
When you map your customer, you should proceed like an anthropologist and “forget” what you are offering. For example, a business publisher should not map jobs, pains, and gains merely related to books, because a reader has the choice between business books, consultants, YouTube videos, or even completing an MBA program or training. (Location 22721)
If and why you need to change the products and services in your value proposition Which pain relievers and gain creators work and which ones don’t (Location 93936)